Project Role
Sole Creator
Applications Used
Adobe Illustrator and After Effects
For context - Stratford School Tile Wall
Overview
This project is designed to be displayed on a three-story high tile screen at the University of Waterloo Stratford School of Interaction Design and Business. I am incredibly passionate about the environment and how economic change is needed to create change in the world. This motion graphic is rooted in the idea of a circular economy and the need for more sustainable consumer habits. It is a commentary on very relevant current consumer habits. Stanley has created a product that is supposed to solve an environmental issue yet they incentivize collections through their marketing and branding strategies. This PSA displays unethical brands that influence consumer habits.
